Chapter 1 · The challenge
As technology and globalization bring societies closer to each other, sustaining human cultural diversity becomes a challenge. The challenge is mainly caused by the inability of art and craft communities to adapt global market trends to their own heritage, thus threatening the evolution of national cultures.
Blue Fish was established in 2006, as an export consulting firm, specialized in micro-business development and export readiness evaluation, export process solutions design, and supply chain empowerment. Blue Fish designed and led several artisan entrepreneur assistance initiatives all over Tunisia.

